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Dr Arundhati Bhattacharyya
- Assistant Professor
- Indian Institute of Management, Udaipur
Publications 2012 - 2019
Publications
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2
Journal Articles
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1
Citations / H-Index
14
Citations
2
h-index
Expertise
Management
Consumer Behaviour (Specifically Consumer Trust and Loyalty Under Uncertain/Ambiguous/Liminal Conditions); Radical Technology Effects On Consumer Perceptions; Advertising and Promotions; Branding; Consumer Culture; Subsistence Markets; Critical Theory and Qualitative Research Methods
Personal Information
Dr Arundhati Bhattacharyya
Female
Indian Institute of Management Udaipur
Udaipur, Rajasthan, - 313001
